didn’t work out
with your last
sales leader?
Fractional CRO and GTM leadership for Fintech start-ups scaling in new markets.
No full-time hire.
Real commercial outcomes.
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Fractional CRO
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GTM Planning
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Positioning
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Sales Diagnostics
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Sales Team Coaching
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Forecasting
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Pitch Deck Design
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Playbooks
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Client Retention and Growth Planning
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Pre Sales Training
✦ Fractional CRO ✦ GTM Planning ✦ Positioning ✦ Sales Diagnostics ✦ Sales Team Coaching ✦ Forecasting ✦ Pitch Deck Design ✦ Playbooks ✦ Client Retention and Growth Planning ✦ Pre Sales Training
you don’t need to take
that risk again
You hired a sales leader. The pipeline stayed thin. Deals stalled. Maybe your best people left.
Revenue felt unpredictable. You weren't sure if the strategy was broken, the person was wrong, or both.
Either way, it cost you. Time, money, and another year without the growth your product deserves.
You're not alone. Many founders hit this wall. Great product. Real market, but a revenue function that just isn't firing.
What you need is someone who can diagnose what's actually broken, build an engine for repeatable sales, and enable your team to effectively close deals.
Not a network hire who needs six months to find their feet. Not a sales manager who leans on marketing for all their collateral and won’t craft a pitch.
Someone who understands your buyers, arms your team with tools that actually work for them in the room, puts presales in lock step, and can operate at both the sales strategy level and the deal level, at the same time.
Senior revenue leadership doesn't have to mean a full-time executive anymore and all the risk that comes with it. It means seeing outcomes first and buildung a sales function you can actually scale.
What could go wrong?
Entering A new market Without a Plan
The Situation: You have traction at home and APAC looks like the next move. But the region is complex, the buyers are different, it takes time to build relationships, and a cookie cutter Western pitch deck won't get you far. Most companies arrive without a real plan and spend 12–18 months figuring that out the hard way.
What a Fractional CRO Does: Builds your APAC GTM and sizes the opportunity correctly, aligns the right markets, the right buyers, messaging that lands locally, and helps to get early partner relationships in place. You enter with a plan, not a hope.
hiring the wrong sales leader
The Situation: You hired someone with a great network and a confident pitch. But the network didn't transfer, the long sales cycles never converted, and nothing was ever written down. When they left, the pipeline left with them. You're back to zero, and more cautious about making the same mistake again.
What a Fractional CRO Does: Diagnoses what was actually broken, the person, the strategy, product positioning, or all the above: & builds a repeatable sales engine that doesn't depend on any one individual. Process, qualification framework, and a team that knows how to close.
chasing the wrong deals
The Situation: The pipeline looks full. The team is busy. But deals drag on for months, go quiet, and die at procurement. No real qualification framework means everyone chases anything with a pulse, and the deals worth winning never get the attention they deserve.
What a Fractional CRO Does: Implements a qualification framework that kills the wrong deals fast and focuses your team's energy where the win probability is real. Less noise. Shorter cycles. Higher conversion on the deals that actually matter.
Overlooking the importance of AI adoption
The Situation: Your competitors are using AI to move faster on everything from prospecting to proposals to content. Your team is still doing it the old way, and nobody has made the time to change that. It feels like a "nice to have" rather than urgent, until a competitor with the same budget and headcount starts outpacing you on speed and output.
What a Fractional CRO Does: Implements AI across your commercial function, from personal productivity and content creation to GTM mapping and competitive analysis. Gives every person on your team leverage they didn't have before, and builds the habits so it sticks.
the numbers just don’t add uP
A senior enterprise fintech sales leader with 20+ years of experience, a network, and a track record selling into financial institutions will cost you between SGD 320,000 and SGD 500,000 a year.
That's before recruitment fees. Before onboarding time. Before the 8–12 months it typically takes to see a first high-value enterprise deal close.
And if it doesn't work out, statistically, more than half of senior sales hires don't, you're not just out the salary. You're out the time, the opportunity cost, and the energy it takes to start again.
For the same investment, you could have a fractional sales leader, two sales reps, and a proven framework embedded in your business from day one.
The table above shows you exactly what that decision costs at every stage. Then decide if there's a smarter way to get the same outcomes.
Not sure where to start?
I work across five areas where fintech founders most commonly need experienced commercial support. Most engagements involve more than one.
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Build the commercial foundations before you scale. Define who you sell to, how you position, how you price, and how you enter new markets. This will mean revenue is built on strategy, not assumption.
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I review everything, your strategy, all the nuts and bolts of your sales systems, your CRM, your pipeline, your process, your tools, and how your commercial functions are working together and providing the right reporting to their leadership.
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Whether you want to stand out or fit in with your chosen market, I have real world sales experience and the creative marketing skills to ensure you sell your fintech solutions in a way that excites and converts your buyers.
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Structure your team to win. Define roles (sales and presales and how they work together), KPIs, compensation, and the hunter/farmer operating models that allows your sales function to perform consistently regardless of individual.
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Win the deals you should be winning. I work directly with founders and sales teams on live opportunities to ensure they win with the right sales process and qualification methodology, multi-stakeholder navigation, negotiation, and closing techniques. Where appropriate I am also happy to help generate opporunities within my network across the sellside, buyside and corporates.
Meet your fractional sales leader
Victoria Harverson, based in Singapore for the last 8 years, is a senior revenue leader with 23 years of experience building and scaling sales functions inside fintech companies across EMEA and APAC.
Starting her career as an equity broker she has operated at every level of the commercial stack, from hands-on cold call and lead generation, to closing multi-year software and partnership deals, to leadership of global teams and sales strategist with start ups. She has a track record of fixing the exact problems that bring founders to this page.
What makes Victoria different isn't the title or the network. It's that she's been inside 10 fintechs across her career, and she's seen every version of how this breaks, and exactly how it gets fixed. Her focus is on process and strategy to ensure sales teams pitch the right messages and consistently build a pipeline and close the deals you want to win to drive you forward and scale.
Victoria works with a small number of firms at any one time. That's deliberate. Every engagement gets her full attention, at both the strategy level and the deal level, simultaneously.
"A sales function that depends on one person isn't a sales function. It's a single point of failure. I build process, frameworks, and smart systems into every engagement - so the pipeline, the playbook, and the wins are still there long after I've moved on."
— Victoria Harverson
Clear packages. Fixed prices. Real outcomes.
Sales diagnostic
You know something is broken. You're not sure exactly what.
In four weeks you'll have a clear diagnosis and a prioritised plan for what to fix first, before you spend another dollar on the wrong thing.
BEST FOR
Fintech founders who have built a product, are getting some traction, but feel their sales motion is unclear, slow, or producing the wrong results. This is the starting point before anything else.
What’s included:
Review of current sales strategy and GTM model
Pipeline and conversion rate assessment
Messaging and positioning (pitch deck) review
CRM, data quality and reporting audit
Sales team structure and roles evaluation
Prioritised list of fixes with recommended next steps
Lead generation and top of funnel review.
OUTCOME
You will know exactly why deals are not closing and what to fix first.
GTM Blueprint
For Fintechs looking to grow in APAC. You haveno clear route to revenue yet.
The GTM Blueprint takes around 6-8 weeks and builds your complete commercial strategy: ideal customer, positioning, pipeline plan, and a sales process, so your team knows exactly who to sell to and how to win them.
BEST FOR
Companies that have a product and believe there is a market, but lack a structured, tested plan for how to go to market.
What’s included:
Ideal customer profile and target segment definition
Value proposition and messaging framework
Outbound and inbound strategy design
Pricing and commercial model guidance
Partnership and channel strategy mapping
Sales funnel stages and conversion model design
Competitive analysis
OUTCOME
You will have a clear, repeatable strategy for acquiring customers, and a team that knows exactly how to execute it.
Fractional Head of Sales / CRO
You need an experienced commercial leader in the business, enabling and managing the team, qualifying and working the pipeline, closing enterprise deals, and reporting to the board. Without committing to a full-time executive and all the risk that comes with it.
BEST FOR
FinTech founders who need consistent senior sales leadership on an ongoing basis, strategy, execution, and team management (weekly 1-2-1’s and deal coaching) without the cost, risk or commitment of a full-time CRO hire.
What’s included?
X days per week embedded in your business
Weekly pipeline reviews and forecast governance
Sales team coaching and performance management
Enterprise deal strategy and closing support
Commercial strategy and pricing decisions
Investor and board revenue reporting
Sales Diagnostic and GTM Blueprint reccommended in the first 4 - 8 weeks.
OUTCOME
Experienced sales leadership running your revenue function, without the full-time salary, notice period, or hiring risk.
IT ALL BEGINS WITH AN IDEA
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IT ALL BEGINS WITH AN IDEA ✦
STILL HAVE QUESTIONS? let’s have a call.
